They are not necessary for many website owners and it is better to spend this time on improving the website itself, says Slagg. Therefore, referential audits are needed if there were any violations in the history of the resource. It is important to remember that rejecting links can lead to a decrease in resource positions in the global search results, since many webmasters often reject links that actually help the website, rather than doing any harm to it.
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Thus, in the case when before a website owner was engaged in buying links or using other prohibited methods of link building, then conducting an audit of the reference profile and rejecting unnatural links is necessary in order to avoid future manual sanctions. I do not even know who is referring to me. I have it for 4 years already and I do not have a file named Disavow. I've got my own website, which receives about 100,000 visits a week. In case your links are ignored by the 'Penguin', there is nothing to worry about. I don't think that helding too many audits makes sense, because, as you noted, we successfully ignore the links, and if we see that the links are of an organic nature, it is highly unlikely that we will apply manual sanctions to a website. These companies have different opinions on the reason why they reject links. 'I talked to a lot of SEO specialists from big enterprises about their business and their answers differed.
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Since Google Penguin was modified into real-time update and started ignoring spam links instead of imposing sanctions on websites, this has led to a decrease of the value of auditing external links.Īccording to Gary Illyes, auditing of links is not necessary for all websites at the present moment. This information was reported by Jennifer Slagg in the TheSEMPost blog. Gary Illyes shares his point of view on how important referential audit isOct 08/2017Īt the Brighton SEO event that took place last week, Google rep called Gary Illyes shared his opinion about the importance of auditing the website's link profile. įrom this point of view, I can’t tell you how many algorithms are involved in Google search.'
Therefore, we believe that counting the exact number of algorithms that Google uses is not something that is really useful. For instance, one algorithm can be used to display a letter on the search results page. Generally, the number of algorithms is a casual number. We publicly state that we have 200 factors when it comes to scanning, indexing and ranking. 'Usually we do not talk about how many algorithms we use. 'When you mention Google's quality algorithm, how many algorithms do you use?' How many search quality algorithms does Google use? This question was put to the John Mueller, the company’s employee during the last video conference with webmasters. Google will keep in secret the number of search quality algorithmsOct 08/2017